Dive into The Wondrous Changiverse!
Creative Campaign
Introducing Changiverse - the virtual reality space housed within Roblox that brings the wonder of Changi Airport to life like never before. As an innovative and tech-driven airport, Changi is proud to be the first in the world to explore this exciting new frontier.
Work done in collaboration with a copywriter.
Changiverse is more than just a game - it's a powerful tool for building brand awareness and engagement. By creating a virtual social hub where users can connect and explore, we're able to showcase all that Changi has to offer beyond its physical terminals. And with the ability to earn tokens for real-life prizes, players are incentivized to engage with the brand on a deeper level.
Our campaign objective was to generate buzz around Changiverse and drive traffic to our website. By highlighting the stunning realism of the virtual spaces alongside their real-life counterparts, we aimed to demonstrate the attention to detail and innovation that sets Changi apart from other airports. Through targeted social and digital advertising, we were able to reach a wide audience and build brand loyalty among both existing and potential customers, further cementing Changi's reputation as a leader in the airport industry.
